Last week, a major shakeup happened here at 23press: we joined an incubator or, more accurately, an INcubator. Our home for the next few months is the very startupy brick and beam and about-to-be-torn-down-termporary-office of INcubes.

Why an Incubator?

The last 6 months have been crazy busy. We’ve released several iterations of products, raised founder funding, expanded our team, inked deals with several host and platform partners, refined our vision and product roadmap and ultimately been busy at the work of building our products.

But there is more to a company than just products. We also have to build the company, which is where an incubator comes in.

Why INcubes?

Being honest, much of the curriculum for INcubes isn’t geared towards startups that have products, revenue, business plan and pitch pretty much down, it is very much geared at first time founders who are lost in the process, practices and pitfalls of startup life, which is awesome and the INcubes team seems awesomely prepared for it.

But, the first day we set foot into INcubes and into the 23press office, we knew it was the right call. The gravitas it brought and “oh we are a real company” of having office space to go to every day was awesome. The productivity boost, ability to network with other INcubes startups, and general energy of this phase of the company’s growth are all awesome motivators!

What Are Our Goals?

It’s a short program, and we don’t want to distract from product development or getting ready to pitch investors next year, so our goals are pretty simple: simplified messaging, refined product roadmap, full financial model, investor pitch and the office space itself.

Our hope is that, coming out of this program, we will be in execution mode and fully ready to pitch investors. Every other bit of learning, networking and sharing is just gravy!

What Next?

Well, over the next month or so we are planning to release Move That Blog for Hosts, BackupPress publicly and begin work on our third product and to start generating actual revenue, begin finalizing marketing and affiliate programs! Let’s see if we hit these goals!