23press’s founder Jeremy Wright is interviewed about starting his second start-up:

http://business.financialpost.com/2012/04/02/second-startups-are-more-public/

Managing your blog should be simple. No, really. You probably don’t even realize how much time you’re wasting.Imagine if you want a new SEO plugin:

1. You go to Google.
2. You go to the plugin repository.
3. You search.
4. You read reviews.
5. You try one, configure it and it doesn’t work,
6. So you try another…
7. Suddenly 10 hours has disappeared.

Our long term goal is to take all of this pain away. So you can get back to blogging.

The first product we are releasing to help maintain your blog is here. It’s called BackupPress. Why? Cause right now, backups in the WordPress world are way too freaking hard (unless you can afford VaultPress, which we love!). But if you can’t afford VaultPress, or don’t want to pay more for backups than you do for hosting, we’re here to help.

Don’t waste time, don’t waste money, upgrade to real peace of mind with 23press’s BackupPress

“Unlike many of the other WordPress backup plugins I’ve used,
this one makes things very easy, and that has been my experience
in using both of the 23Press products now.”
– David Peralty, WordPress wizard and beta user

If You Don’t Backup
You’re just plain silly. Even one of the free tools will ensure you don’t lose your data! Back. Up. Now! Right now! Then come back and finish reading this post

If You Use a Free Tool

Free tools are great for one thing: Making sure you have a regular archive of all of your content. However when you restore from a free tool, you need to restore your themes, plugins, settings and anything that happened since the last backup is lost! So not only will you have almost certainly lost data (even a handful of comments), it’ll probably take you 10-15 hours to get everything working again.

At $5/month, I’m pretty sure we can all agree it’s worth saving yourself that pain! And, given we really want to help everyone back up their data, our beta price is more than half off at just $25/month. Seriously. So if you value your time at all, you should be using one of the products we or our competitors make!

If You Use BackupBuddy

We have nothing but respect for the iThemes crew. What they’ve done for the WordPress community is flat out awesome. But, we have two issues with BackupBuddy (both of which we’re hoping they address). The big one is security, as Terry talked about recently. Fundamentally, if you’re trusting a product with your data you need to know it’s secure.

The second is that, really, do you need to choose between FTP backups or Amazon backups or having files emailed to you? Shouldn’t backups be more like TimeMachine and just work? Click “start”, and foggedaboutit?

If You Love Unicorns

Come on, who doesn’t love unicorns?!

But seriously. Managing your blog should be easy. Backups is part of that. We don’t really care if you use us, VaultPress or BackupBuddy. What we care about is that you waste no time at all and have total peace of mind that when you need to restore it will a) work, b) not take any time and c) not cost you more than it should.

Questions, feedback, issues of any kind? Goodness gracious, let us know by emailing jeremy@23press.com!

Three Reasons to Choose BackupPress

This weekend was 23press’s first evar hackathon, and the team is left tired, excited and full of cayene-pepper brownies!

For those of you who aren’t in the know (like all of the helpers who came and helped with marketing and writing work), a hackathon is a weekend-long redbull-fueled pizza-consumed coding fest.

Here at 23press, we added marketing to our list of todos, given we will be launching one product this week, and announcing another next!

Also, given some girls others all came along for the ride, we made it a LITTLE more low key (ie: only 20 hours over the course of the weekend instead of 50).

Still, it’s been a long weekend but we are basically done and here is our progress report!

The Awesomeness List of Doom

• BackupPress, our new backup product, has a website, a purchase process, a UI, and a whole slew of bug fixes. It is now basically ready to go into public beta. This will include an introductory price of $25 for the year (instead of $5/month or $50/yr)!
• Move That Blog has gone up a version, and now includes everything we can find in WordPress including custom tables, taxonomies and other crap so that things like CForms can move across seamlessly too. We are now basically at our vision of “one click photocopying” of your blog!
• Move That Blog for Hosts is now up and running. We are testing this out with a large WordPress host now. Once we have the new process and tool working, we’ll begin reaching out to a dozen hosting partners we’ve begun lining up.
• Our practice pitch for INcubes went so well last week that we’ve lined up a half dozen investor pitches this week from angels to VCs to angel groups.
• New template for product sites is done, and the BackupPress site is basically ready to roll.
• Our new product (yet to be announced) has exited proof of concept, has a UI and is now nearing Alpha (sometime this week hopefully!).
• Affiliate program is now fully up and running, we’ll begin reaching out to affiliates this week.
• Company blog is up!
• Now that we have more than one product, and product checkout pages, we’ve implemented our first AdWords campaigns, which is fuuuun.
• Reached out to, and have begun confirming our Advisory Board positions.
• Confirmed partnerships with two large channel partners.

All in all, not a bad weekend at all!

A huge thanks to the team, and especially to the helpers for being so awesome and patient as the geeks did their thing!

Now that we are in INcubes, it is time to get our (not) pretty (not) little butts in gear! We’ve been growing products and revenue already, but there really are only so many hours in a day that Terry can code! As a result, we’ve brought on a wee whipper snapper in Jack Read!

Besides being a beyond solid developer (he is leading our third product effort all by himself, and we can’t wait to show it off), he is English (which means the ladies around INcubes like him), and likes to wear clown makeup (as evidenced by this pic we found on Facebook… #protip Jack: don’t give Jeremy access to your photos, no good comes of it!).

If you’re looking for a Jack, don’t worry, we have a spare one handy!

Last week, a major shakeup happened here at 23press: we joined an incubator or, more accurately, an INcubator. Our home for the next few months is the very startupy brick and beam and about-to-be-torn-down-termporary-office of INcubes.

Why an Incubator?

The last 6 months have been crazy busy. We’ve released several iterations of products, raised founder funding, expanded our team, inked deals with several host and platform partners, refined our vision and product roadmap and ultimately been busy at the work of building our products.

But there is more to a company than just products. We also have to build the company, which is where an incubator comes in.

Why INcubes?

Being honest, much of the curriculum for INcubes isn’t geared towards startups that have products, revenue, business plan and pitch pretty much down, it is very much geared at first time founders who are lost in the process, practices and pitfalls of startup life, which is awesome and the INcubes team seems awesomely prepared for it.

But, the first day we set foot into INcubes and into the 23press office, we knew it was the right call. The gravitas it brought and “oh we are a real company” of having office space to go to every day was awesome. The productivity boost, ability to network with other INcubes startups, and general energy of this phase of the company’s growth are all awesome motivators!

What Are Our Goals?

It’s a short program, and we don’t want to distract from product development or getting ready to pitch investors next year, so our goals are pretty simple: simplified messaging, refined product roadmap, full financial model, investor pitch and the office space itself.

Our hope is that, coming out of this program, we will be in execution mode and fully ready to pitch investors. Every other bit of learning, networking and sharing is just gravy!

What Next?

Well, over the next month or so we are planning to release Move That Blog for Hosts, BackupPress publicly and begin work on our third product and to start generating actual revenue, begin finalizing marketing and affiliate programs! Let’s see if we hit these goals!